Salon.com interviews Bill Wasik

In
How to Go Viral: The man who created flash mobs explains why crazes like Susan Boyle ruin our ability to focus on the big picture, Salon.com interviews Bill Wasik, whose book,
And Then There’s This: How Stories Live and Die in Viral Culture was just released. From the interview:

“I would say that if there’s one thing that’s causing the novels of the world from getting written right now, it’s surfing the Internet. I do think that a lot of creative people want to be working on their craft, they want to be thinking big about what they should be doing and my belief is that the culture is encouraging them to think small. To me, the challenge is to try to find ways to partially unplug ourselves. To carve out spaces in our lives away from information. Away from the sort of constant buzzing of the hive mind.”