Harry Potter and the Genius of Modern Marketing

I’ve heard of “teasers” but this is a new one. You can now watch a 12-second-clip from the upcoming trailer for “Harry Potter and the Order of the Phoenix” on its Yahoo Movies page. There’s some new photos up, too–looks like we’re finally getting some production stills and not just posed publicity shots.

A teaser for a trailer! Is this just too much? Is this modern marketing buzz-build run completely amok? Is this utterly crass, manipulative, cynical and mercenary? Did I click on the player to watch it so fast I was ahead of my microprocessor by two clock ticks?

You betcha. *g*

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